Guinness Cameroon SA has changed the size of one of its brands, Malta Guinness from 30cl bottle to 33cl bottle. The official launching took place at Akwa Palace, on October 7. Malta Guinness is the only non-alcoholic brand produced by Guinness in the world and the drink which was first produced in Cameroon in 1984 has grown to be the most loved and sought for. It is a nourishing drink that contains 186 k calories in 300ml bottle of Malta Guinness. Its rich taste comes from the finest quality natural ingredients that provide sustained energy.
Malta Guinness now appears in a stylish shaped bottle of 33cl, the bottle embossed with barley on the neck, and distinctive label on the bottle which has a front and back modernised label which introduces all the product’s components and highlights its natural goodness. The logo has been updated to be more fashionable. Then the crown cork has also changed to a cool yellow base that is lively and full of goodness.
Despite all these changes, it is only the outlet that has changed because the liquor has increased in quantity but it still remains the same tasty liquid which earned the product the name “goodness”.
Malta Guinness contains 23.6grams of Maltotriose, which is a long chain of sugar molecule broken down more slowly by the body, 53 percent of Vitamin B1 which prevents muscular weakness and swelling of the heart and leg cramps. It contains 75 percent of Vitamin B2 to prevent sensitivity to light and skin lesions, 46 percent of Vitamin B3 to prevent skin eruption, 75 percent vitamin B6 to prevent kidney stones and skin disorder. Malta Guinness also contains 25 percent of Vitamin B12 which fights anaemia, Vitamin C which maintains connective tissues and Iron which forms the haemoglobin, the red pigment in blood.
The change in size is seen by the producers as a way of rewarding loyal consumers of Malta Guinness. They also believe it is to ensure that the natural nutritional goodness of Malta Guinness is also reflected in the quality in goodness and in the trendy packaging. And also to identify Malta Guinness as a drink for enjoyment, nourishment and vitality.
“I ‘m delighted to reveal the new look for Malta Guinness, which is designed to make sure that the premium status and goodness of Malta Guinness in the inside is also reflected on the outside” said Anne Mambo, Marketing Director , Guinness Cameroon. One remarkable issue is that the price has not changed.
Guinness Cameroon used the opportunity to celebrate the homecoming party of the national street dance champions, who represented Cameroon in Kenya, at the Malta Guinness Street Dance Africa competition to spread the new look of the drink nation wide. Malta Guinness was in partnership with United Dance Organisation, UDO, to bring Africa its biggest international street dance contest. Malta Guinness street dance Africa consist of a series of regional competitions were the best are selected for a national finals. The champions then represent their countries in Nairobi on September 12. Cameroon’s representatives came back as heroes.
EFFA TAMBENKONGHO
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